Alex Hug (1989, Madrid, Spain) is a textile sculptor and performance artist who lives and works between Madrid and Berlin, Germany.
Alex studied at Central Saint Martins, University of the Arts, London, UK, and at Parsons Paris, France. She finally graduated with honours in Fashion Design from Marangoni, London, and from Manchester Metropolitan University, UK. She received her MA in Arts in Sustainability in Fashion at ESMOD, Berlin, Germany.
Her work has always been highlighted by the critical approach of social and environmental issues. She is constantly looking for new solutions and innovations to mitigate the damage caused by global warming and social isolation. To this end, she investigates the potential of textile recycling into artistic works, which distance themselves from the functionality of textiles in order to highlight their intrinsic message.
Since 2019 she is professor at the IED University, European Institute of Design, Madrid, and since 2022 at IADE Design School, Madrid. She also gives lectures on Up-cycling at different institutions and universities such as Urvanity Festival, Slow Fashion Festival, La Casa Encendida, IADE, among others.
Alex Hug presented in 2021 the BIG HUG Opening Performance for Drawing Room Festival, during APERTURA Madrid Gallery Weekend. From 2020 to 2021 some of her works were exhibited in the group show Still Human. A reflection on how we react to what's new at Colección SOLO in Madrid, Spain. Her work is included in Colección SOLO, and private collections internationally.
As of February 2022, her first solo exhibition Touch Again for CERTEZA: La Introducción will be open at Colección SOLO, Madrid, Spain.
MA of Arts in Sustainability in Fashion at ESMOD, Berlin, Germany
BA in Fashion Design from Marangoni Institute, London, UK
Manchester Metropolitan University, UK
Fashion Folio at Central Saint Martins, University of the Arts, London, UK
Parsons Foundation, Paris, France
Courses in Central Saint Martins, London
Exhibitions and Performances
CERTEZA: La Introducción
BIG HUG Opening WELCOME Performance for Drawing Room Festival,
APERTURA Madrid Gallery Weekend, Madrid, Spain
Still Human. A reflection on how we react to what´s new, Colección SOLO, Madrid, Spain
Professor at IADE Design School, IADE
Adidas / Real Madrid (Collaboration), A HUG
Professor at European Institute of Design, IED
Director and founder, A HUG
Grants and Awards
Finalist Green Concept Award
New Designers Award, NEO2 by Sancal
Graduate Fashion Week, London
Up-cycling Lecture, La Casa Encendida, Madrid, Spain
Diálogo Remake, La Casa Encendida, Madrid, Spain
Contemporary & Urban Art. Who cares?, Urvanity, Madrid, Spain
Up-cycling, Slow Fashion Festival, Madrid, Spain
B.I.T. Event Madrid, GBSB GLOBAL, Drawing Room, Madrid, Spain
Experimental Fashion Drawing
Patternmaking - Level 1
Technical Drawing for Fashion
Fashion Drawing Summer School
Fashion Drawing for Absolute Beginners
English Plus Fashion Design