Alex Hug (1989, Madrid, Spain) is a textile sculptor and performance artist who lives and works between Madrid and Berlin, Germany.
Alex studied at Central Saint Martins, University of the Arts, London, UK, and at Parsons Paris, France. She finally graduated with honours in Fashion Design from Marangoni, London, and from Manchester Metropolitan University, UK. She received her MA in Arts in Sustainability in Fashion at ESMOD, Berlin, Germany.
Her work has always been highlighted by the critical approach of social and environmental issues. She is constantly looking for new solutions and innovations to mitigate the damage caused by global warming and social isolation. To this end, she investigates the potential of textile recycling into artistic works, which distance themselves from the functionality of textiles in order to highlight their intrinsic message.
Since 2019 she is professor at the IED University, European Institute of Design, Madrid, and since 2022 at IADE Design School, Madrid. She also gives lectures on Up-cycling at different institutions and universities such as Urvanity Festival, Slow Fashion Festival, La Casa Encendida, IADE, among others.
Alex Hug presented 2021 the BIG HUG Opening Performance for Drawing Room Festival, during the APERTURA Madrid Gallery Weekend. From 2020 to 2021 some of her works were exhibited in the group show Still Human. A reflection on how we react to the new at the SOLO Collection in Madrid, Spain.
Likewise, Alex Hug's work was on display in 2022 at the exhibition CERTEZA at Colección SOLO, a space where she also performed her performance "Touch Again". In 2023 Colección SOLO includes a new work by Alex Hug at its new group exhibition PROTECTION NO LONGER ASSURED, which proposes a reflection of the sublime, conceived as a "delicious horror".
In September 2022 her living sculptures were also shown at the CCC Carmen in Valencia and will be shown in 2023 at the Casa da Arquitectura in Porto.
MA of Arts in Sustainability in Fashion at ESMOD, Berlin, Germany
BA in Fashion Design from Marangoni Institute, London, UK
Manchester Metropolitan University, UK
Fashion Folio at Central Saint Martins, University of the Arts, London, UK
Parsons Foundation, Paris, France
Courses in Central Saint Martins, London
Exhibitions and Performances
LO QUE PASA MIENTRAS, Azala, Pais Vasco, Spain
PROTECTION NO LONGER ASSURED, Colección SOLO, Madrid, Spain
RE-CONNECT at Botanical Forms
Centre del Carme Cultura Contemporánia, Valencia, Spain
CERTEZA: La Introducción
BIG HUG Opening WELCOME Performance for Drawing Room Festival,
APERTURA Madrid Gallery Weekend, Madrid, Spain
Still Human. A reflection on how we react to what´s new, Colección SOLO, Madrid, Spain
The One Nike Jersey, Nike / Sprinter, A HUG
Professor at IADE Design School, IADE
Adidas / Real Madrid, A HUG
Professor at European Institute of Design, IED
Director and founder, A HUG
Grants and Awards
Finalist Green Concept Award
New Designers Award, NEO2 by Sancal
Graduate Fashion Week, London
Up-cycling Lecture, La Casa Encendida, Madrid, Spain
Diálogo Remake, La Casa Encendida, Madrid, Spain
Contemporary & Urban Art. Who cares?, Urvanity, Madrid, Spain
Up-cycling, Slow Fashion Festival, Madrid, Spain
B.I.T. Event Madrid, GBSB GLOBAL, Drawing Room, Madrid, Spain
Experimental Fashion Drawing
Patternmaking - Level 1
Technical Drawing for Fashion
Fashion Drawing Summer School
Fashion Drawing for Absolute Beginners
English Plus Fashion Design