Bio
Alex Hug (1989, Madrid, Spain) is a textile sculptor and performance artist who lives and works between Madrid and Berlin, Germany.
Alex studied at Central Saint Martins, University of the Arts, London, UK, and at Parsons Paris, France. She finally graduated with honours in Fashion Design from Marangoni, London, and from Manchester Metropolitan University, UK. She received her MA in Arts in Sustainability in Fashion at ESMOD, Berlin, Germany.
Her work has always been highlighted by the critical approach of social and environmental issues. She is constantly looking for new solutions and innovations to mitigate the damage caused by global warming and social isolation. To this end, she investigates the potential of textile recycling into artistic works, which distance themselves from the functionality of textiles in order to highlight their intrinsic message.
Since 2019 she is professor at the IED University, European Institute of Design, Madrid, and since 2022 at IADE Design School, Madrid. She also gives lectures on Up-cycling at different institutions and universities such as Urvanity Festival, Slow Fashion Festival, La Casa Encendida, IADE, among others.
Alex Hug presented 2021 the BIG HUG Opening Performance for Drawing Room Festival, during the APERTURA Madrid Gallery Weekend. From 2020 to 2021 some of her works were exhibited in the group show Still Human. A reflection on how we react to the new at the SOLO Collection in Madrid, Spain.
Likewise, Alex Hug's work was on display in 2022 at the exhibition CERTEZA at Colección SOLO, a space where she also performed her performance "Touch Again". In 2023 Colección SOLO includes a new work by Alex Hug at its new group exhibition PROTECTION NO LONGER ASSURED, which proposes a reflection of the sublime, conceived as a "delicious horror".
In September 2022 her living sculptures were also shown at the CCC Carmen in Valencia and will be shown in 2023 at the Casa da Arquitectura in Porto.
CV
Education
2017-2018
MA of Arts in Sustainability in Fashion at ESMOD, Berlin, Germany
2011-2014
BA in Fashion Design from Marangoni Institute, London, UK
Manchester Metropolitan University, UK
2010-2011
Fashion Folio at Central Saint Martins, University of the Arts, London, UK
2009-2010
Parsons Foundation, Paris, France
2007-2011
Courses in Central Saint Martins, London
Exhibitions and Performances
2023
LO QUE PASA MIENTRAS, Azala, Pais Vasco, Spain
2023
PROTECTION NO LONGER ASSURED, Colección SOLO, Madrid, Spain
2022
RE-CONNECT at Botanical Forms
Centre del Carme Cultura Contemporánia, Valencia, Spain
2022
CERTEZA: La Introducción
Colección SOLO
2021
BIG HUG Opening WELCOME Performance for Drawing Room Festival,
APERTURA Madrid Gallery Weekend, Madrid, Spain
2020-2021
Still Human. A reflection on how we react to what´s new, Colección SOLO, Madrid, Spain
Commissions
2022
The One Nike Jersey, Nike / Sprinter, A HUG
2022-onwards
Professor at IADE Design School, IADE
2021
Adidas / Real Madrid, A HUG
2019-onwards
Professor at European Institute of Design, IED
2016-2022
Director and founder, A HUG
Grants and Awards
2021
Finalist Green Concept Award
2018
New Designers Award, NEO2 by Sancal
2014
Graduate Fashion Week, London
Lectures
2022
Up-cycling Lecture, La Casa Encendida, Madrid, Spain
2021
Diálogo Remake, La Casa Encendida, Madrid, Spain
Contemporary & Urban Art. Who cares?, Urvanity, Madrid, Spain
2020
Up-cycling, Slow Fashion Festival, Madrid, Spain
2019
B.I.T. Event Madrid, GBSB GLOBAL, Drawing Room, Madrid, Spain
Workshops
2011
Experimental Fashion Drawing
Patternmaking - Level 1
Technical Drawing for Fashion
2008
Fashion Drawing Summer School
Fashion Drawing for Absolute Beginners
2007
English Plus Fashion Design