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Bio

Alex Hug (1989, Madrid, Spain) is a textile sculptor and performance artist who lives and works between Madrid and Berlin, Germany.

Alex studied at Central Saint Martins, University of the Arts, London, UK, and at Parsons Paris, France. She finally graduated with honours in Fashion Design from Marangoni, London, and from Manchester Metropolitan University, UK. She received her MA in Arts in Sustainability in Fashion at ESMOD, Berlin, Germany.

Her work has always been highlighted by the critical approach of social and environmental issues. She is constantly looking for new solutions and innovations to mitigate the damage caused by global warming and social isolation. To this end, she investigates the potential of textile recycling into artistic works, which distance themselves from the functionality of textiles in order to highlight their intrinsic message.

Since 2019 she is professor at the IED University, European Institute of Design, Madrid, and since 2022 at IADE Design School, Madrid. She also gives lectures on Up-cycling at different institutions and universities such as Urvanity Festival, Slow Fashion Festival, La Casa Encendida, IADE, among others.

Alex Hug presented in 2021 the BIG HUG Opening Performance for Drawing Room Festival, during APERTURA Madrid Gallery Weekend. From 2020 to 2021 some of her works were exhibited in the group show Still Human. A reflection on how we react to what's new at Colección SOLO in Madrid, Spain. Her work is included in Colección SOLO, and private collections internationally.

As of February 2022, her first solo exhibition Touch Again for CERTEZA: La Introducción will be open at Colección SOLO, Madrid, Spain.

CV

Education

2017-2018
MA of Arts in Sustainability in Fashion at ESMOD, Berlin, Germany

2011-2014
BA in Fashion Design from Marangoni Institute, London, UK

Manchester Metropolitan University, UK

2010-2011
Fashion Folio at Central Saint Martins, University of the Arts, London, UK

2009-2010
Parsons Foundation, Paris, France

2007-2011
Courses in Central Saint Martins, London

Exhibitions and Performances

2022

CERTEZA: La Introducción
Colección SOLO

2021
BIG HUG Opening WELCOME Performance for Drawing Room Festival,

APERTURA Madrid Gallery Weekend, Madrid, Spain

2020-2021
Still Human. A reflection on how we react to what´s new, Colección SOLO, Madrid, Spain

Commissions

2022-onwards
Professor at IADE Design School, IADE

2021
Adidas / Real Madrid (Collaboration), A HUG

2019-onwards
Professor at European Institute of Design, IED

2016-onwards
Director and founder, A HUG

Grants and Awards

2021
Finalist Green Concept Award

2018
New Designers Award, NEO2 by Sancal

2014
Graduate Fashion Week, London

Lectures

2022

Up-cycling Lecture, La Casa Encendida, Madrid, Spain

 

2021
Diálogo Remake, La Casa Encendida, Madrid, Spain

Contemporary & Urban Art. Who cares?, Urvanity, Madrid, Spain

2020
Up-cycling, Slow Fashion Festival, Madrid, Spain

2019
B.I.T. Event Madrid, GBSB GLOBAL, Drawing Room, Madrid, Spain

Workshops

2011
Experimental Fashion Drawing

Patternmaking - Level 1

Technical Drawing for Fashion

2008
Fashion Drawing Summer School

Fashion Drawing for Absolute Beginners

2007
English Plus Fashion Design

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